This music video includes Kendrick Lamar as the main performer to further promote him as an artist and for recognition so audiences can easily identify him and relate his face to his songs. The camera shot angles are changed only with the beats in this music video, whilst the singer lip syncs to the words for the duration of the music video.
It was awarded a Grammy Award for Best Music Video in 2017.
Formation - Beyonce
Beyonce appears frequently throughout this music video to promote herself as an artist and increase artist recognition. Scenes and camera shots are edited to change on the beat with the song whilst the artist lip syncs to the song.
This was also awarded a Grammy Award for Best Music Video but in 2016
Both music videos focus on promoting the artist and the visuals don't relate to the lyrics.
Beyonces music video gave me the idea to use a close up camera shot to represent footage from an old camera my character will use.
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