Website Planning and Research

I am planning a grey scale website for a simplistic look to promote my male artist "Chris Howes". I will be using a female actress in the video so I will make connections between the video and website by creating a gallery of "behind the scenes" filming to create a strong connection between the two.

I have taken inspiration from Shawn Mendes' and Harry Styles' websites to ensure that my website will look as realistic and attractive as possible.

I decided to look at Shawn Mendes' website as it is his song I am using, therefore I wanted to compare how he promoted himself as an artist and his new single.

Music Video Planning

I asked several people:

"What would you expect to see in a dance music video"

Here are some of the replies I received:

"I would expect to see an upbeat atmosphere and emotion presented in the song including shot changes to the beat and maybe some sort of story line to match the beat and emotion presented in the song and the lyrics."

"In a dance music video I would like to see a narrative and some upbeat dance shots to create excitement for the audience. I would also expect to see at least some lip syncing to the song as I believe this is a key expectation in a dance music video"

"In my opinion I would like to see a variety of camera shots and angles, including shots following an action to create the sense of a involvement in the music video and that the shots are creative and flow well with the song and lyrics"

I have decided to film a 'cleaner' at work listening to the song I am using. As the song starts to become more upbeat she is seen to start dancing to the song and really getting involved and just enjoying the music. The 'CEO' enters and it will become clear that he is what the 'cleaner' is fantasising about as she continues to dance around and mouth the lyrics to the song.